i2c Construction approached us to create a new logo design and brand identity to help increase awareness in the highly competitive construction market. They asked for a logo design that existing clients can relate to, but will also appeal to new clients.
i2c Construction is a full services construction company who manage all aspects of a building project from the moment of inception right through to completion.
The brief was to design a logo and branding that clearly conveys a complete building service. Our core idea was based around 3 key building stages – planning, construction and completion.
We created a logotype surrounded with guidelines to highlight the planning stage. The first half of the logotype has a horizontal line effect to visualise the construction process, the second half of the logo is a solid colour to illustrate the completion of a project.
We included a highly visual graphic as part of the new brand identity, which consists of a set of buildings made with horizontal lines. We implemented the new branding across a full set of stationery designs, including letterhead and compliment slips. We gave the business cards special treatment with foil blocking on the silver areas to make them even more eye catching. We also created a website holding page in readiness for the launch of a new website design.
i2c are delighted with the outcome, they can’t wait to see the full website which we’ll be showing off at a later date!
See the final project HERE
To find out how we can help with your branding and logo design contact us here.