Eight tips for creating a cracking Christmas campaign

26th October 2015 / Blog /

Are you thinking about creating a Christmas campaign for your business over the coming weeks? You may be worrying about what you can do to drum up more business. Christmas is peak shopping season and an important time for many businesses. It is the perfect time to show your customers why they need your products or services.

We have lined up 8 festive tips to get your campaign off the ground. It may be easier than you think to make your business stand out from the crowd this Christmas.

1. Create that festive feel
Ensure your marketing material has a festive feel. This could be as simple as updating your social media images to a Christmas theme.

2. Use existing promotions
You may have already run a successful campaign or promotion during the year. If so then you already have the basis for a very positive campaign. Relaunch the promotion with a fresh Christmas themed design.

3. Team incentives
If your business is retail then create incentives to keep team spirits and sales goals high. If your business if office based then inspire the team during the busy period with rewards for achieving certain tasks.

4. Christmas gift cards
This could be a discount on a product or service. Offering a discount provides a great opportunity to get your customers engaging with your business. Customer engagement puts you in the perfect position to offer additional products and services.

5. Book early promotions
If you are an accountant for example this could be a promotion for next years tax return services. If you are a builder then this could be a guarantee of completion before spring if they book before Christmas.

6. Buy early offers
We all like Christmas to be as least stressful as possible, so offering a solution to have your product or service delivered before Christmas will go down very well with your customers.

7. Stocking fillers or bonus packs
If your business is in retail then think about stocking fillers as these are a great impulse purchase. If your business is services based then think about offering bonus pack incentives.

8. Thank your customers
Show how much you appreciate your customers by taking the time to thank them. Collect their email addresses and send them a professionally designed html email that thanks them for their custom and invites them to view your other products & services.

When deciding on a Christmas campaign ensure your approach is consistent, from how you plan and manage it to the visual look. This will help your customers build trust in your business. Apply your brand across all material consistently. Inconsistent messaging may make your customers question the reliability of your services.

Most of all, make it fun and memorable and enjoy the festive season.

Contact Brandiful Design to find out how we can help with your Christmas campaign.