The brief was to create a logo design and branding that clearly conveys a complete construction service for building company i2c Construction. Our core idea was based around 3 key building stages – planning, construction and completion.
We created a logotype surrounded with guidelines to highlight the planning stage. The first half of the logotype has a horizontal line effect to visualise the construction process, the second half of the logo is a solid colour to illustrate the completion of a project.
We included a highly visual graphic as part of the new brand identity, which consists of a set of buildings made with horizontal lines. We implemented the new branding across a full set of stationery designs, including letterhead and compliment slips. We gave the business cards special treatment with foil blocking on the silver areas to make them even more eye catching. We also created a website holding page in readiness for the launch of a new website design.
i2c are delighted with the outcome, they can’t wait to see the full website which we’ll be showing off at a later date!