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HBS Group

The Client

Since 1973 HBS Group has grown to be a leading provider of copier paper and educational supplies to schools and colleges mainly in London and its Home Counties. The company prides itself on being the only long and well established family run company with over 15,000 competitively priced products specifically for the Education Sector.

Their motto is A Good Deal. Easier. and this is what they strive for in everything they do. They are exceptionally passionate about customer service placing great value in speaking directly to a knowledgeable and friendly human being on the phone, and also their free next day delivery service.

HBS Group also produces a range of excellent alternative products to the leading brands to help save schools money without compromising quality. These include educational resources like EziGlide drywipe pens, ball pens and colouring pens, Quickstick gluesticks and Durabook laminated exercise books.


The Challenge

After successfully producing artwork for their Educational Supplies catalogue cover, HBS asked us to help them achieve an increase in sales through a brand refresh. This included a homepage redesign and a concept for their Our Story page. The previous homepage lacked impact and appeared dated and tired. The page hierarchy and calls to action were unclear, resulting in a poor shopper experience. The new design needed to be incorporated into the existing website to create a seamless feel. The new design would need to excite shoppers with great offers and products. A further page design was developed to expand on the company’s background through an Our Story page that features a highly graphical timeline and flexibility to add profiles of HBS Group’s growing workforce.


The Solution

The new homepage design clears away clutter. Shoppers are drawn to a set of dramatic rolling slider adverts highlighting product offers. Further offers are now clearly stated below the sliders making full use of the first place shoppers arrive. The website’s menus are now given more space and are easier to navigate and read. The Our Story page brings a personal touch increasing further the bond and loyalty with shoppers. A highly visual timeline instantly visualises where the company started and where they are now. Staff profiles allow the customers to get an insight into the people behind the company. This builds another human connection that is often lost online or with larger companies.

  • Categories: Branding / Creative Illustration / Image Retouching / Web Design
  • Client: HBS Group