Soho House was established in the mid nineties as a private member’s club aimed at people in the creative industries. Since then Soho House & Co has expanded its portfolio of clubs throughout Europe and North America. The company also includes restaurants, cinemas, workspaces, spas and bedrooms.
We were approached to help Soho House & Co create a high impact member’s entry card. The client felt their current member’s card didn’t feel special enough. A new high quality card would help amplify the customer experience when presented at entry to the venues.
A thicker card with metal edging was developed that creates a feeling of quality and exclusivity. The phrase ‘Your Journey Starts Here’ featured on the cards sets an exciting tone on arrival at each venue. Each location has its own unique variation of the card demonstrated though subtle coloured edging and the adaptations of the logo. To increase the feeling of quality and the customer experience further, each card is first presented in a transparent case to new members.