Email marketing is just as effective at nurturing existing customers as it is at reaching out to new ones. You will also be able to reach out to customers on a one-on-one basis. Email marketing is a great way of targeting the right people at the right time and bring in business.
So what goes into making a compelling email marketing campaign? There are many things to take into consideration so we have listed 7 tips to help get you started.
1. Keep it relevant
The key aim of your company email campaign is to inform your customers about your business and how you are best suited to help them – without overly selling. Look at key problems that your customers need your help with and build your campaign around that. If there is a particular customer you wish to appeal to then offer help and advice on obstacles they may need a solution to.
2. Subject line
Email overload is a real thing in today’s business culture. Our inboxes are constantly being overloaded. To filter out the useful emails we scan the subject line to evaluate if we will open it or not. The subject line should be short and relevant, we recommended 50 characters or fewer and it should offer value to entice the recipient to open the email.
3. Give something back
What are the benefits of the email and why should the recipient read it? By educating your audience you are adding value by giving something back. This value exchange means your giving away free content for a moment of their time. This creates trust between you and your customers and helps nurture long relationships.
4. Be mobile friendly
The number of people using mobile devices to view emails is constantly growing. Mobile opens account for nearly 50% of email marketing. Email marketing should be responsive in design, meaning the format of the email adapts to the size of the screen. A responsive email will make it easy for people to view on smaller devices, intern increasing your open and click through rates.
5. Obvious calls to action
Provide clear and concise calls to action – remember you want people to get in touch with you about the product or service you are offering. This can be achieved by providing a clear button that explains the benefits of taking action.
6. Eye catching graphics
Your email should contain a good ratio of text and images. Images should be used to illustrate the content – not to replace it. Using eye-catching graphics makes the email attractive to the reader and enhances interest in the email. People will often look at the graphics first before they decide to read on to find out more.
7. Make sure your copy is clear and crisp
This seems like a pretty obvious one, if the recipient has opened the email then the goal is to keep their attention to continue reading. Keep paragraphs short and relevant and use bullet points to help make information easy to read.