We help businesses define who they are, what they stand for and how they show up. Then we design a brand that’s confident, consistent and built to last.
The thinking that shapes your brand
Brand strategy sets the direction of your brand before design begins. We help you get clear on your purpose, positioning and value, so your brand is built on intent, not assumption.
It usually covers:
A clear strategy creates alignment, focus and confidence, inside the business and out.
Design rooted in strategy
Brand identity is how your brand is recognised and experienced. We design identity systems that are distinctive, flexible and practical.
This may include:
Every identity is grounded in strategy, so it looks right, communicates clearly and works across the places your customers actually see it.
KairoiBrand identity for an AI ethics start-up
The Greenwich Tea CompanyIdentity and packaging for fresh tea by the Cutty Sark
Gengigel – Gorgeous GumsCampaign branding for Dent-O-Care“He took the time to listen, understand my vision and translate it into a thoughtful, distinctive identity that genuinely feels like Evolve Lab.”
“Dan was very quickly able to get beneath the skin and bones of the business to really understand what it was that I was trying to achieve.”
“Dan listened carefully to what we wanted to achieve and the limitations that we had.”
Building a shared understanding of your business, your customers and where you want to go.
Every decision has a reason, from the positioning to the colour palette.
Brands designed to be used, not just admired.
You work directly with Dan, the person shaping your brand, whether you’re building a new brand or refining an existing one.
If your brand no longer reflects who you are or where you’re going, it’s time to look at strategy and identity.
Strategy and identity underpin everything that follows, from your website and marketing to campaigns and customer experience.
Brand strategy and identity projects generally start from around £1,800, and brand and website projects generally start from around £3,500.
Every business is different, so we shape the scope around what you need and what you want to invest. Every project starts with a conversation, then a fixed-price written proposal, so you know the full cost before we begin.
Brand strategy defines the thinking behind your brand – your purpose, positioning and messaging. Brand identity design brings that strategy to life visually and verbally. Together, brand strategy and identity design ensure your brand is clear, consistent and effective.
Often, yes. A logo alone doesn’t provide clarity or consistency. Brand strategy and identity design help align how your brand looks, sounds and behaves, creating confidence for both your audience and your team.
Most brand strategy and identity design projects take between 4–8 weeks, depending on scope. This allows time for insight, collaboration and considered design, rather than rushed decisions.
No. Brand strategy and identity design is valuable for businesses of all sizes, particularly those looking to grow, evolve or gain clarity before scaling.
If you’re thinking about brand strategy and identity and want an honest conversation about what’s right for your business, Dan will reply, usually the same or next working day.
